First step in the service design process was to make a customer journey map to see the flaws in the original process.
A stakeholder map showed other chances and opportunities to make the waiting seem like less a waste of time.
One of our respondents in a context session, completing an assignment.
One of our respondents in a context session, filling out the cultural probe, whick contained a constructable map of a train station.
In this perfect day map the ideal balance between waiting and services filling the spaces in was shown. This was a conclusion of the previous maps and cultural probing, with packets of assignments for our respondent.
Client Hogeschool Rotterdam
Team role Visual designer / Concept developer
Project description Applied service design and research mapping to improve waiting on public transport. Resulting in a "Perfect day map".
Team role Visual designer / Concept developer
Project description Applied service design and research mapping to improve waiting on public transport. Resulting in a "Perfect day map".